Leadership Team | About 3g Selling
3g Selling is founded on the belief that live virtual training is perfectly matched to the way people work, learn and collaborate in today’s world, as well as to the training professional’s new mandate to deliver training faster, cheaper and with greater business impact for the organization.
With this vision in mind, our leadership team is committed to raising the bar for virtual training and ensuring that our customers receive the maximum return on their training investment.
Martyn Lewis | Principal & Founder
In 2008, Martyn set out on a journey to discover new ways to leverage the web to deliver highly effective live virtual training experiences. With its unique combination of dynamic delivery style, Third Generation Selling methodology, program customization and business impact, 3g Selling is the culmination of that journey.
In 1995, Martyn founded Market-Partners, the company that provides strategic organizational consulting in sales process design and adoption using Third Generation Selling as its core methodology. Since that time, he has worked with numerous selling teams across a broad range of industries, from start-ups to industry giants.
Prior to Market-Partners, Martyn had extensive executive, sales and marketing experience. His positions included President and CEO for Drake International in North America, where he led a large and multi-divisional sales force to reverse a declining trend to growing the business at more than three times the rate of the industry. Prior to Drake, Martyn was with Digital Equipment of Canada. During his tenure at DEC he led several hundred sales professionals, culminating in the position of VP Marketing and Sales Services. Prior to joining DEC, Martyn worked in the major accounts division of ICL in the UK.
Martyn acts as an advisor to a number of executives in the high technology industry and is active on several advisory boards and boards of directors.
Martyn has developed a reputation as a dynamic speaker and authority on live virtual sales training, as well as sales and marketing processes.
Beverly Lock | Principal
Beverly heads up Sales and Marketing for 3g Selling.
In 2009 Beverly jointly launched 3g Selling with Martyn Lewis. Beverly is an accomplished leader with strong interpersonal skills and has over 25 years experience in a wide range of sales and marketing activities including direct sales, channel management, sales management, sales and marketing strategy and program implementation. Beverly began her career in sales working for a computer startup and then went on to hold positions spanning a 10-year period at Canon Inc. in Sales and Marketing Management.
Beverly has also worked for Market-Partners—first as a Senior Consultant and for the last 5 years as VP of Professional Services. In this role, she leads the company’s client engagement teams responsible for designing and implementing strategic organizational sales effectiveness and change management initiatives within a variety of industries including technology, medical and education sectors.
Beverly holds an MBA from Notre Dame de Namur University, California and a BA from McMaster University Ontario, Canada.
Stephanie Ardoin | Director of Client Services
For over a decade, Stephanie has worked on the development, delivery and management of high-impact training programs for organizations around the globe.
Stephanie joined Market-Partners in 2008 to manage the coordination of face-to-face, instructor-led training programs for the company's clients. As Market-Partners increasingly moved toward technology-enabled training starting in late 2008 and early 2009, and created 3g Selling to focus on that emerging business, Stephanie made the natural transition over to managing and coordinating live virtual training programs for 3g Selling.
As the Director of Client Services for 3g Selling, Stephanie manages the overall configuration of the company's "off-the-shelf" sales training programs, working closely with clients to ensure that the programs are configured to meet their unique training needs and objectives. She also manages the delivery of all live virtual training programs and oversees the 3g Selling training delivery team, which includes over 30 skilled hosts, subject matter experts and producers.
Barron Bixler | Director of Marketing
Barron oversees brand development, strategic and field marketing, and creative direction for the company.
Barron brings 12 years of experience as a leader in marketing, communications and public relations across a diverse range of industries, including technology and biotechnology, clean energy, healthcare and higher education.
Before joining 3g Selling, Barron was the principal at his own marketing agency and prior to that had worked in various marketing management roles for both start-ups and established enterprises.
Barron holds an MA in English from the University of Victoria and a BA in English from California State University Sacramento.
Greg Snyder | Director of Development
Greg has over twenty years of experience in multimedia communications leadership, human resources, marketing and sales training program design and development, and is a generalist in all aspects of corporate broadcast media production.
Greg was the founder of Business Video Productions, a San Francisco Bay Area video production consulting firm specializing in serving the broadcast communication needs of national not-for-profit organizations. For 16 years, Greg built and led two dynamic, in-house corporate broadcast production facilities for World Savings and directed the post-merger broadcast integration activities for Wachovia Corporation from 2006 to 2008.
Greg holds a BA in Broadcast Communications from San Francisco State University and was certified in Integrated Marketing in 2009 through the university’s extended education program.