download the press release of Market-Partners Announces Better Sales Approach in Today’s Economy

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Contact:
Martyn Lewis
3g Selling
Phone: 707.540.6125
Fax: 707.540.6125
Martyn.lewis@3gselling.com

Market-Partners Announces Better Sales Approach in Today’s Economy

Santa Rosa, California, April 16, 2009

Market-Partners launches 3g Selling™ offering sales approaches and tools that meet today’s selling challenges and that are delivered in a more powerful and cost effective way than traditional sales training.

Since its inception in 1995, Market-Partners has developed a reputation for its leadership approaches in transforming organizations to embrace optimal selling approaches. The consulting company works in a highly collaborative fashion with its clients to assess current selling approaches, design optimal selling strategies, and then gain adoption across an organization for highly effective sales processes. Through the company’s research, and by working with literally tens of thousands of sales professionals around the globe, Market-Partners has for some time believed that role of sales has never been more important to a company’s success. Yet at the same time, the role of sales has changed in totally unprecedented ways. Old selling approaches are no longer sufficient to survive and thrive in today’s world. Today the customer has more choice, more information, with less time and less resource to invest in an ever increasing number of offers that will provide a return on their investments. To be successful an organization has to embrace a new generation of sales approaches. It is no longer sufficient to simply focus on improving sales skills. In a similar manner it is no longer effective to simply try to implement and manage a sales process. In today’s world the focus has to be placed on synchronizing the selling to the customer’s buying process.

Third-generation selling is this new approach, and represents a more structured and managed method that dramatically decreases costs and increases effectiveness. Third-generation selling is not simply renaming old selling approaches, but represents a truly different way to look at the function and role of sales. Market-Partners has developed and proven this new style of selling through its work with clients across industries from small organizations to the giants.

Today, Market-Partners in announcing a new division; “3g Selling™ ”. 3g Selling™ will take these leadership approaches and make them easily accessible to more organizations. While Market-Partners will continue to focus on working with clients to undertake holistic transformational projects, 3g Selling™ will offer organizations the ability to swiftly implement sales approaches that match the selling activities of a company to the buying processes of its target market.

3g Selling™ will offer these leadership approaches and tools to its customers in a fashion that it calls “Integrated Learning”. Rather than hosting sales training events 3g Selling™ will provide new knowledge to its customers by integrating learning modules with the actual work. A typical program offered by 3g Selling™ may be a series of 10 weekly one-hour modules. The entire program is designed to leverage the latest technologies and allow customers to participate at their desks rather than having to travel to a training course. Each module is delivered live, over the internet, using a collaboration platform. Following each module the participant then gets to apply their new learning in their own work environment. Coaching and support is also available to each participant to ensure that barriers are overcome, best practices are shared, and new learning and tools are actually applied.

“This isn’t old sales training being delivered over the internet” states Martyn Lewis, founder. He states that “we are providing the very latest in sales approaches and methods to our clients in a way that leverages technology to maximize the adoption and utilization of these new selling approaches”. Of great appeal in today’s economic climate is also the fact that delivering new knowledge and tools in this way dramatically reduces the time out of the field for the participants and totally eliminates all costs associated with travel.

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