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3g Selling’s Powerful Sales Approach

Customers are buying differently, so you have to sell differently. The way you sell differently is to synchronize selling to the customer’s buying process. We call this Third Generation Selling.

Third Generation Selling is the powerful sales approach at the heart of 3g Selling’s live virtual sales training programs. It was developed by sales people, for sales people, and has produced immediate, sustainable and measurable results for our clients.

Why Third Generations Selling?
Thanks largely to the explosion in information technology, our customers and prospects now have more information and choices at their fingertips. And, like us, they have less time and resources to invest in new ideas and opportunities. How customers look to buy, and the role the sales rep plays in this process, have dramatically changed.

Power has shifted from the seller to the buyer, from the selling process to the buying process.  It’s not that the sales skills and sales processes we used to rely on are wrong, we just have to step up the game. 

Third Generation Selling solves today’s selling challenge by synchronizing selling activities to the customer’s specific buying process. We start by decoding the buying process, then we develop a highly targeted sales process that anticipates and influences each step of the buying process.

Then our web-based sales training programs teach sales people to apply the methodology consistently across different aspects of managing the business, so that in the field they're doing the right things at the right time with the right people.

Third Generation Selling equips sales professionals with the advanced sales approaches and sales tools they need to succeed in today's tough selling climate.

See Offerings for a full list of 3g Selling sales training programs.

Watch Our Video Introduction to Third Generation Selling

Sales reps are working harder than ever before. Here are the main reasons why:
•		The customer has more information, more choice and little need to consult a sales person until well into the sales process
•		The customer has less time, more competition for resources and more ways to invest resources
•		There's no longer a single decision-maker; buying decisions are made through a network of individuals
Third Generation Selling equips sales professionals to succeed in today’s selling climate and economy.