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Maximizing the Territory Assignment | Sales | Training Programs

Here's some detailed information on our live virtual sales training program, Maximizing the Territory Assignment. If you'd like to know anything else about this or our other training programs, don't hesitate to get in touch. Just fill out and submit the form to the right and we'll get back to you within 24 hours. Or call us directly at 888.243.0461.

Program Name


Maximizing the Territory Assignment

Who Should Attend

Sales reps, partner sales reps and sales managers

Course Description

This program adapts approaches from Strategic Account Management and applies them specifically to the context of effectively building and managing a territory. Participants will learn to identify trends across the territory, leverage strengths, mitigate threats, assess goals and create action plans.


Five 75-minute live virtual modules, typically delivered one per week, and each followed by a Work Assignment of about 45 to 60 minutes

After the Program,
Participants Will Be Able To
  • Improve prioritization and segmentation
  • Gain increased understanding of a specific territory to develop superior strategy and focus
  • Develop specific plans for the successful short-term and long-term development of a territory
  • Craft superior partner strategies and relationships
  • Gain a better understanding of the competitive landscape
  • Develop prioritized target accounts
  • Increase forecast accuracy
  • Improve resource utilization
Expected Results
  • Business performance
  • Achievement of planned business results
  • Focus on the right accounts at the right time
  • Territory coverage
  • Mutual goal alignment
  • Speed of implementation
  • Organizational flexibility
  • Employee and customer satisfaction rates
Course Overview

Module 1

  • Why plan and what’s the payback?
  • Introduce the Planning Framework of Assess, Strategy and Plan
  • Market trends across the territory
    • Business pressures and opportunities
    • Identifying what this means to the sales team
  • Current business snapshot
    • Territory portfolio analysis
    • Market share
    • Business performance
  • Partner strategy (as applicable)
  • Competitive mapping
    • Using the Competitive Mapping tool

Module 2

  • Strategic SWOT analysis
  • Current business opportunities
  • Account segmentation
  • Partner planning
    • Partner assessment
    • Leveraging existing relationships
    • Identifying and developing new partners
  • Territory yield planning

Module 3

  • Leveraging strengths and mitigating threats
  • Territory development strategy
  • Selecting investment targets
  • Identifying areas for pursuit

Module 4

  • Setting goals and action plans
  • Pursuit planning
  • Goals to achieve development objective
    • Key activities
    • Rank and priority
    • Resources required
    • Critical dates
    • Dependencies          
  • Revenue plan

Module 5

  • Share best practices between participants
  • Leverage best practices from across the organization
  • Reinforce overall territory planning process
  • Review and specific areas of challenge
  • Keys to implementation success
  • Develop personal implementation plans



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